November 2, 2015
VIDEOGAME MARKETING WORKSHOPS
During my career I've been compiling many lessons learned from the projects I've been involved...
Valheim is a game about exploring a huge fantasy world inspired by norsemythology and viking culture. The world it self is procedurally generated and random seeds can be generated or set manually. You start your adventure at the relatively peaceful center of Valheim. The further from the center you travel, the more challenging the world becomes. But you will also find more valuable materials that you can use to craft deadlier weapons and sturdier armor. You will also build your own viking fortress and outposts all over the world. Eventually you will build a mighty longships and sail the great oceans in search of exotic lands … but be wary of sailing too far 😉
● Huge procedurally-generated world
● Solo or Co-op multiplayer
● Dodge & block based combat system
● A wide range of craftable weapons, armour, food and mead
● House and base building system, from mead halls to castles
● Ship building and sailing
● Dedicated servers
● Primordial bosses of myth and legend
Digital PR work for Sweden based publisher Coffee Stain, focused in Latin America, Spain and Portugal. Platforms: Steam.
Influencer Outreach (organic)
Securing interviews with journalists.
More than 750 press coverage pieces in Spanish and Portuguese speaking territories in the first 3 weeks after the Early Access launch
More than 170 influencer videos and streams produced in the first 3 weeks after the Early Access launch
Pacer, by R8 Games(UK), is an anti-gravity combat racing game set in the year 2075. Work your way through the Single Player Campaign, unlocking craft, tracks and your inner rage. Develop your racing and combat skills to climb the Leaderboards. Race against the world on-line in the 10 player Multiplayer W.A.R (World Anti-gravity Racing). The garage gives unprecedented craft customization for performance, weapon loadouts and skins.
Garage / Tech Credits
Events PR work at Brasil Game Show 2019. Booth hiring and setup, scheduling (and giving) media interviews with influencers and journalists.
Video production for the campaign (Spanish and Portuguese speaking regions):
More than 350 press coverage pieces in Spanish and Portuguese speaking territories between 2019 and 2020.
More than 90 press coverage pieces in the first 3 months of campaign.
In this new installment of the Pixel Ripped series, ARVORE will delight gamers with an unforgettable nostalgia trip to the year 1995, where they’ll play as David, a 9 year-old kid from New Jersey (United States), a historical time when the first generations of home console players were maturing from teenager to adult, and games were evolving from 16-bit to the 32-bit era, and from 2D to 3D environments.
Cyblin Lord is returning again to steal the Pixel Stone, but our hero won’t allow that to happen. That is why the Pixel Ripped series mastermind and ARVORE’s Creative Director Ana Ribeiro is, once more, leading the development of Pixel Ripped 1995. Ana and her team are fully committed to give birth to another labour of love project, built from the ground up for Virtual Reality. Players of all major VR platforms will live a magical experience that will amaze them with the innovative use of classic mechanics, gaming references, secrets and of course, the challenging gameplay of the 90s classics.
Manifold Garden, by William Chyr Studios, is a game that re-imagines physics and space. Witness infinity in first-person, and master its rules to solve physics-defying puzzles. Cultivate a garden to open new paths forward, where an eternal expanse awaits.
PR work for US based William Chyr Studios, focused in Latin America, Spain and Portugal. They launched Manifold Garden, their first game on the Epic Game Store and Apple Arcade. Soon will be also released for PlayStation 4 and Steam.
Attended several national (Gamepolis Malaga 2014) and international events (Gamescom Europe 2014) where I introduced the game to relevant developers, press and youtubers.
More than 60 press coverage pieces in Spanish and Portuguese speaking territories in the first month after launch.
More than 90 press coverage pieces in the first 3 months of campaign.
News about the project can be found in this link: https://manifold.garden/news/
ScourgeBringer aims to channel the mystery and rawness of an early rogue-platformer, with fluid control, aerial combat, pixel graphics and a punchy soundtrack. The story follows hero Kyhra, who is sent away to uncover the secrets of an Eldritch monolith which is threatening to destroy her world. Armed with her trusty combat drone, she must shoot and slash her way through the infinite depths of an ever-changing dungeon, wherein gigantic bosses, ancient machines, strange ghosts and untold secrets from previous explorers await. There is no backtracking, as the game structure follows a procedural combination of pre-built challenge rooms, not unlike the Binding of Isaac.
Hit the road in this massive sequel to the million-selling Cook, Serve, Delicious! series as you travel across the United States to participate in the Iron Cook Foodtruck Championships with your trusty robot crew Whisk (voiced by @negaoryx) and Cleaver (voiced by @havanarama).
Set in the radically-changed war-torn America of 2042, play through an all new story-driven campaign where you cook hundreds of foods—including many brand new to the series—across hundreds of levels in a new gameplay structure that has been completely redesigned to deliver fast-paced action, or take it easy with the all new Chill Mode that can be toggled on or off at any time!
Work: Digital PR and influencers outreach.
Heroes of Hammerwatch, sequel to the 2013 acclaimed indie classic Hammerwatch, is set in the same universe and expands upon it in every way. Be prepared to encounter endless hordes of enemies, ferocious bosses, traps, puzzles, secrets and lots of loot, as you battle your way through procedurally generated dungeons to reach the top of the Forsaken Spire. PC players have very much enjoyed the game, with more than 300.000 copies sold and 87% average user score, out of more than 3500 Steam reviews.
In this rogue-lite with a lot of persistent progression you will start each run in Outlook, a town which you can upgrade to grant your heroes with various enhancements that will further help you in your quest. The heroes themselves will also remain persistent; you can even bring your own heroes to your friends’ game!
Work: Digital PR and influencers work.
Taiwan-based studio, Glass Heart Games, is very thrilled to announce their debut game, Vigil: The Longest Night. Vigil: The Longest Night blends the intricate action of 2D side-scrolling with subtle cosmic, and outright body, horror. In a world without sunlight, Leila, a member of the Vigil, returns to her hometown in search of a lost sister and becomes lost in a world of unimaginable terror as she uncovers the secrets of the town and source of evil that plagues the countryside.
Vigil: The Longest Night highlights a detailed art style inspired by paintings from the medieval period and influenced by the art of Chinese Paper Cutting. Vigil: The Longest Night takes inspiration from classics like Castlevania and modern marvels like Salt & Sanctuary and Bloodborne. Glass Heart hopes that Leila’s tale will catch player’s attention with its precise and technical combat as well as a rich and strong narrative — a unique tale of eldritch horror that combines Lovecraftian prose and Taiwanese culture.
Work: Digital PR and influencers outreach.
ARVORE, the VR studio which developed acclaimed VR titles Pixel Ripped 1995 and The Line, is proud to announce YUKI, an action-packed bullet hell VR game with roguelite mechanics set in a fully original anime universe. With an innovative VR gameplay inspired by classics like STAR FOX and TOUHOU, the game explores the player’s spatial awareness and body movement across multiple procedural levels, filled to the brim with enemies, obstacles, and bullets. This all leads to a highly challenging adventure with roguelite elements, such as a semi-persistent progression system that allows the player to improve his skill by equipping several power ups and new abilities at the beginning of each run.
Set in an incredible anime universe, YUKI transports the player into the wild imagination of a child to fly through multidimensional worlds while holding the action figure of her favorite anime character, Yuki. They will use their hands to fly Yuki and dodge a near infinite barrage of bullets and obstacles that fall into their path in an enthralling VR-designed gameplay. Players will have to think on their feet and engage in a smooth choreography to battle enemies while dodging bullets and obstacles.
YUKI offers a unique VR blend of the Bullet Hell and Roguelite genres. Both genres are known for their high difficulty, but YUKI is designed to be accessible and enjoyable by everyone. By starting as an “pick up and play” game, the player can feel the power progression through systems and clear skill progression through difficulty. YUKI quickly grows into a strategic game that offers a clear feeling of progression and rewards for the player’s personal achievements. ARVORE wants to invite all players interested in playtesting YUKI to join their community on Discord. Also we invite them to follow us on Twitter.
Work: Digital PR and influencers outreach.
“SAMURAI SHOWDOWN’s release on the Nintendo Switch™ marks the first time the series will be available on a Nintendo console in over 10 years,” says Yasuyuki Oda, Lead Producer of SAMURAI SHODOWN. This latest entry keeps in line with the weapon-based fighting mechanics that the franchise helped popularize in 1993, as signature features like the Rage Gauge and Lightning Blade will return alongside a robust roster of new and familiar fighters.
Promotional material, including key art and screenshots, can be downloaded via the following link: https://drive.google.com/drive/u/0/folders/1-FrEwplk86TgQyZiEowIVsN2KY_SRHvv
Monument Valley is a puzzle game developed and published by indie studio ustwo. The player leads the princess Ida through mazes of optical illusions and impossible objects. Monument Valley was developed over ten months beginning in early 2013 based on concept drawings by company artist Ken Wong. Its visual style was inspired by Japanese prints, minimalist sculpture, and indie games Windosill, Fez, and Sword & Sworcery, and was compared by critics to M. C. Escher drawings and Echochrome. The art was designed such that each frame would be worthy of public display. After a closed beta test, it was released for iOS on April 3, 2014, and was later ported to Android and Windows Phone. The game received generally favorable reviews. Critics praised its art and sound design, but noted its lack of difficulty and short length. It won a 2014 Apple Design Award, was named Apple’s best iPad game of 2014, and sold over two million copies by January 2015.
During April of 2014 I did PR work for Ustwo games, supporting the launch of Monument Valley in Spain, Portugal and Latin America.
Feedback and references:
Monument Valley in numbers, by Ustwo games (source):
3-person team TFL Studios (USA) is proud to announce that their cinematic platformer The Eternal Castle [REMASTERED] is out on Nintendo Switch in the European and American eShops. The title sends the player on a powerful journey packed with dangers and challenges through fast-paced melee action, calibrated ranged attacks, and/or cautious stealth approaches. Immerse yourself or speedrun through levels featuring random events, encounters, traps, riddles and exploration, in a semi-procedural world designed for replayability. Each world features a unique atmosphere, written through different personal and second hand experiences, re-applied to fit a post A.I. fallout world set several hundred years in the future.
Work: Digital PR work. Production of the accolades trailer.
Horizon Chase Turbo is a homage to classic 16-bit racers that defined a generation of high-speed and frenetic arcade fun like Out Run and Top Gear. The game is conceived to ignite an instant blast of nostalgia with catchy contemporary music composed by the legendary Barry Leitch (who also created the soundtracks for the Top Gear, Lotus, and Rush series), while also offering split-screen multiplayer and mixing retro low-poly aesthetics with modern gameplay.
When Max wishes for his annoying little brother, Felix, to be whisked away by unknown evil forces, he gets more than he bargained for. Armed only with a magic marker and a hope of undoing what he has just done, he sets out on a perilous journey across deserts, eerie lantern-lit bogs, ancient temples and lush green forests to get his younger sibling back. Fortunately, the Magic Marker has the power to bend the elements and create magic objects that can help him on his quest. Join Max on the greatest adventure of his life!
Max: The Curse of Brotherhood has been widely acclaimed by critics and players on its versions for PC and XBOX One. This Nintendo Switch version has a new touch-based control scheme that will let the player to directly draw on screen, improving the precision and agility of the gameplay as in any other previous version of the game.
THE FIRST IN A SERIES OF MADCAP GAMES, THAT TAKE YOU ON RETRO TRIP THROUGH GAMING HISTORY
Follow the life of computer gaming addict Nicola as she battles through the ages to play her favourite game Pixel Ripped. Starting with 1989, Pixel Ripped takes you on an adventure to a school classroom, where you must complete your favourite video game – but don’t get caught by the teacher!
Nicola incarnates Dot, our heroine, in a very special quest: The Pixel Ripped is a magical stone that contains the soul of Dot’s world, Adventureland, which has been stolen by the Cyblin Master. The evil Master is using its powers to open a portal between real world and games from different generations in order to bring Robots from different worlds to control the population. Be ready to “think 4th dimensionally” if you want to beat Pixel Ripped! Prepare to face a metagaming world full of surprises and tons of throwbacks!
A game within a game, Pixel Ripped is original, fun and packed full of surprises that will keep you guessing along the way. From the floor of 1970’s living room where you will be playing the first home gaming console, all the way up to the turn of the millennium. You’ll be treated to 2D sprites of the 70s to the bright and colourful 3D graphics of the 90s, Pixel Ripped truly is a nostalgic and mad trip down memory lane.
Geek out searching for hidden retro-easter eggs as you fight the mundane distractions of life so that you can get down to what’s most important – gaming!
Pixel Ripped 1989 – the 80’s classroom adventure will be released on Oculus Rift early 2016, and followed on other platforms soon after.
Pixel Ripped 1979 and 1984- will be the next installments coming your way in 2016. So get ready to get groovy, bodacious and totally unprecedented!
Flat Kingdom is filled with fun platforming action, puzzles and some Metroidvania elements. It also features a unique combat system! Instead of directly attacking your foes, you’ll have to touch them while transformed in the correct shape to beat them! Kinda like a rock-paper-scissor game. Every shape in Flat Kingdom beats the opposite, so sharp triangles can defeat the soft circles, heavy squares beat the fragile triangles and squishy circles can triumph over the slow squares. Both enemies and puzzles can be beaten using the correct shape and strategy, so you’ll have to observe them and come up with the best solution. You can also learn new abilities along the way that will help you solve even more puzzles, beat enemies faster and reach new areas that were inaccessible to you before!
Horizon Chase is a modern take on the 90s old-school racers that we loved the most such as Out Run or Top Gear. The game features unique art direction, with a bright and colorful palette that mixes low-poly environments and highly detailed 2D backgrounds. Controls are very straightforward and comfortable, providing an exciting arcade experience. Composed by Barry Leitch (Top Gear, Lotus and Rush series), the soundtrack is uniquely techno-inspired and energetic. What really sets Horizon Chase apart from other racing games is the blend of its arcade style and the strong sense of actual exploration and discovery that the player feels through its many and quite diverse circuits, many of them dominated by natural landscapes.
Story and references: